Tuesday 27 January 2015

Request for Permission

Above is a screenshot of the email I sent to Johnny Wright's assistant. Wright is Justin Timberlake's manager. I need to obtain this permission in order to use the song in my coursework.

Production Log - Feedback

Today, I have received feedback on my first edit, with ideas for improvement.

Firstly, as a slow and longer than average song, I need to make sure that my video is quick paced, so that the video does not get boring or repetitive.

Secondly,  I need to make my video more fragmented. My first draft has a linear narrative, with each verse or chorus beginning a new 'stage' in the video. Maybe putting quick future or past shots could illeviate this issue.

Another thing I need to look into is the colour correction, which I have already started working on. I am hoping to give the shots at the beginning a warm tone and create a colder tone at the end to reflect their inner turmoil, more outwardly expressed by The Different Character's movements.

Furthermore, the shots of The Shopaholic character at the beginning are a bit bland. I have ideas to improve them to make them more interesting, and to create less segmentation in the first verse. At the moment, it feels very organized in a 'character 1, character 2, character 3...' format. Having several shorter shots of The Shopaholic will mean that I can rearrange the first verse in a way that appears more random.

Lastly, some of the lighting used in the shots of my performer are too light, and this tends to wash him out and make him look very pale. This contrasts greatly to the shots of him that don't have such light, as the colours are a lot stronger.