Friday, 6 March 2015

Production Log - Feedback

Now my products complete and at most only require minor adjustment, I have started to consider gaining audience feedback. This is required so that I can assess whether my products are effective.

Therefore, I am considering ways I can gain this audience feedback.

I intend to make a survey using the online software 'SurveyMonkey'. Their basic package will allow me to ask up to 10 questions, which should make an effective survey. Any longer than this, and some people may be put off from taking the survey by its length.

I also intend to hold a focus group, using both males and females, to gain their feedback on the video. It will be easier to gain qualitative data from the focus group, whereas the survey will generate much more effective quantitative data.

Another way I aim to get audience feedback is through sharing my music video on multiple social networks such as Facebook and Twitter. YouTube also has many devices that can help me assess the effectiveness of the video, and I aim to utilize this, as drafts of my video have been uploaded to YouTube and the final version will also be.

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