Coldplay - Magic - Semiotics
The Coldplay music video emulates the style of an old silent movie. This is reinforced excellently by the semiotics, capturing the difference in status between Christophe (played by lead singer Chris Martin) and Cecile. These connotations are drawn particularly from the costumes, as Christophe is dressed in a simple shirt and trousers, whereas Cecile wears glamorous, jeweled outfits.
Bruno Mars - It Will Rain - Lighting
I admire this video, as the lighting effectively distinguishes between the flashbacks of his happy relationship and the 'present' in which he is singing the song. The happy flashbacks use high key lighting, giving the shots a slight glow. This reinforces the positive feelings the audience should be feeling and juxtaposes the low key lighting used to indicate the 'present'. The low key lighting contributes to the creation of a sad and reflective mood.
Rihanna ft. Mikky Ekko - Stay - Location
In the music video for Stay by Rihanna ft. Mikky Ekko, I like the locations used and feel they are very effective in complementing the reflective mood of the song. This video inspires me as I would like to create a music video with this sort of atmosphere. However, through studying multiple videos, I feel coupling this type of location with a narrative to bring the song's lyrics to life would be most effective.
Bruno Mars - It Will Rain - Lighting
I admire this video, as the lighting effectively distinguishes between the flashbacks of his happy relationship and the 'present' in which he is singing the song. The happy flashbacks use high key lighting, giving the shots a slight glow. This reinforces the positive feelings the audience should be feeling and juxtaposes the low key lighting used to indicate the 'present'. The low key lighting contributes to the creation of a sad and reflective mood.
Rihanna ft. Mikky Ekko - Stay - Location
In the music video for Stay by Rihanna ft. Mikky Ekko, I like the locations used and feel they are very effective in complementing the reflective mood of the song. This video inspires me as I would like to create a music video with this sort of atmosphere. However, through studying multiple videos, I feel coupling this type of location with a narrative to bring the song's lyrics to life would be most effective.
Ed Sheeran - Lego House - Narrative
In contrast to the previous video, I particularly admire the narrative structure of Lego House by Ed Sheeran. Throughout the video, the audience assume that Rupert Grint (a well known actor, most recognized as Ron Weasley from the Harry Potter franchise) is depicting Ed Sheeran. However, it is towards the end of the video that the audience learns he is in fact an obsessed fan who is going to desperate and slightly crazy lengths to be like his idol. Giving the video a sense of unpredictability is something that I found particularly engaging in this video. Therefore, when creating my music video, I will aim to avoid creating something that is predictable to the audience, as this may cause people to lose interest.
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