The music video is an example of work done by Alfie Green, a candidate who comleted the course last year.
Out of all of the previous year's A2 music videos, this one appealed to me most. One of the reasons is because he has experimented with his use of light. The wash of red used through the majority of the video is successful in mirroring the title of the song 'Bad Blood'. Contrasting this with an occasional wash of blue light holds the audience's focus. Also, as I interpret this video to mean that she has killed the missing man, the red and blue lights serve to reflect the 'blood' from the murder and the police searching for what happened to him.
It is clear that Alfie Green thought about the mise-en-scene when constructing his video, using significant props such as the police tape that contribute to the audience's overall understanding of the narrative. The writing on the mirror also made the shots of it very interesting. The shots would have worked if the actress stood in front of a plain mirror; however, adding this element contributed to the creepy atmosphere of the video.
Another reason why I found this video so effective is because of the narrative. Having a narrative that was not too obvious of cliche captured my attention. The video is not repetitious, mainly because of the variation in shots and location. Again, this prevented it from feeling boring. Some A2 music video examples I have researched have had little variation and/or a weak narrative. This is what I have found to be the most noticeable difference in those that were more or less entertaining (and therefore more or less effective).
A tip that I have picked up from this video and other successful videos, that I shall incorporate into my own work, is the editing style. When shots do not change on the beat, this is very noticable and makes it difficult to follow the video. Therefore, I think it is vital in the editing of my work to change shots on the beat.
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